It so happened that William Santus’ wife Ellen and her family had some great friends known as the Attys. They were a family of established confectioners and it was most likely they who taught Ellen Seddon the skilful art of making toffee. The sweets started off as a sideline on the corner of his fruit stall, but Ellen must have shown a natural aptitude, because within a few years they were to become William’s exclusive trade. They were married in 1898 at Greenough Street Methodist church (incidentally, the only place in Wigan to be bombed in World War II) and went to live in a little house at 6 Acton Street, Wigan.